The Adventure Begins
Social Media Marketing
Social Media Marketing
Sachem Business Department
½ - Credit Course
Quarter 1
Course Topics:
Unit 1 – Foundations of Social Media Marketing
Assignments:
Evolution of Marketing, Spending Your First $100
Unit 2 – Social Media Marketing Strategy & Planning
Assignments:
Craft the Perfect Blog Post,
Unit 3 – The Four Zones of Social Media
Assignments:
Local Business Needs Help and Has Hired YOU
Unit 4 – Social Media Data Management & Measurement
Assignments:
The One-Minute Video
Quarter 2
Unit 5 - FACEBOOK MARKETING
Assignments:
Top Facebook Account Analysis
Unit 6 - INSTAGRAM MARKETING
Assignments:
Practice Planning 15 Days’ Worth of Content
Unit 7 - TWITTER MARKETING
Assignments:
Twitter Chats, Twitter Campaign
Unit 8 - YOUTUBE MARKETING
Assignments:
Individualizing the Message
Unit 9 - SNAPCHAT MARKETING
Assignments: Understanding the Audience, Understanding and Creating Ads
Unit 10 - PERSONAL BRANDING
Assignments:
15-30 Second Elevator Speech, One Minute “Why” Video
Class Project/Simulation:
*SEMrush Keyword Research & Content Marketing Project- paired with SEMrush Guru realtime interactive simulation.
*Extra Credit- 30 Days of Instagram Content
Final Exam-
50 multiple choice questions
Course Resources:
Stukent Inc.
https://www.stukent.com/high-school-social-media-marketing/
(course content updated bi-yearly by stukent)
Tuten, Tracey and Michael Solomon
Social Media Marketing
https://books.google.com/books/about/Social_Media_Marketing.html?id=XQg_DwAAQBAJ&printsec=frontcover&source=kp_read_button#v=onepage&q&f=false
Sachem Business Department
½ - Credit Course
Quarter 1
Course Topics:
Unit 1 – Foundations of Social Media Marketing
- Social Media Environment
- Greetings, Digital Native
- Infrastructure of Social Media
- Zones of Social Media
- Monetization
- Social Media Marketing
- Careers in Social Media
- Social Consumers
- Segmentation & Targeting for Social Media Marketing
- Social Identity
- Motive & Attitudes Influencing Social Media Activities
- Social Media Segments
- Network Structure and Group Influences in Social Media
- Community Structure
- Characteristics of Online Communities
- Rise of Influencers
- Flow: How Ideas Travel Online
Assignments:
Evolution of Marketing, Spending Your First $100
Unit 2 – Social Media Marketing Strategy & Planning
- Social Media Marketing Strategy
- Strategic Planning & Social Media Marketing
- Social Media Campaigns: Planning Process
- Managing Social Media Marketing in the Organization
- Tactical Planning & Execution
- Tactical Planning for Social Media Marketing
- Why: Value-Driven Social Media Marketing
- Where: Channel Plan
- What: Design the Experience
- How: Producing and Scheduling Content Posting & Promotion
Assignments:
Craft the Perfect Blog Post,
Unit 3 – The Four Zones of Social Media
- Social Community
- Social Community Zone
- Marketing Applications in the Social Community Zone
- Brand Fans
- Brand Social Communities
- Paid Media in Social Network Sites
- Social Publishing
- Social Publishing Zone
- Publishing Content
- Developing Effective Branded Content
- Distribution and Promotion of Content
- Social Entertainment
- Social Entertainment Zone
- Social Games
- Social Music
- Social Commerce
- Zone of Social Commerce
- Social Commerce: Social Shopping Experience
- Social Commerce Strategies
- Psychology of Influence
- Benefits of Social Commerce
Assignments:
Local Business Needs Help and Has Hired YOU
Unit 4 – Social Media Data Management & Measurement
- Social Media Analytics
- Role of Social Media in Research
- Social Media Listening: Research Process
- Research Errors and Biases
- Social Intelligence
- Primary Social Media Research
- Social Media Metrics
- What Matters Is Measured
- Evaluation & Measurement Process
Assignments:
The One-Minute Video
Quarter 2
Unit 5 - FACEBOOK MARKETING
- Learn the history of the platform
- Understand the various user demographics
- Learn various monetization methods using Facebook
- Analyze best practices for advertising on Facebook
- Analyze different business strategies utilizing Facebook
Assignments:
Top Facebook Account Analysis
Unit 6 - INSTAGRAM MARKETING
- Know the history of the platform
- Understand the various user demographics
- Learn the various monetization methods
- Analyze best practices for advertising
- Analyze different business strategies
Assignments:
Practice Planning 15 Days’ Worth of Content
Unit 7 - TWITTER MARKETING
- Know the history of the platform
- Understand the various user demographics
- Learn the various monetization methods
- Analyze best practices for advertising
- Analyze different business strategies
Assignments:
Twitter Chats, Twitter Campaign
Unit 8 - YOUTUBE MARKETING
- Learn the history of the platform
- Understand the various user demographics
- Learn various monetization methods
- Analyze best practices for advertising
- Analyze how videos are ranked
- Analyze qualities of effective videos
Assignments:
Individualizing the Message
Unit 9 - SNAPCHAT MARKETING
- Learn the history of the platform
- Understand the various user demographics
- Learn various monetization methods using Snapchat
- Analyze best practices for advertising on Snapchat
- Analyze different business strategies utilizing Snapchat
Assignments: Understanding the Audience, Understanding and Creating Ads
Unit 10 - PERSONAL BRANDING
- Understand what personal branding is
- Understand the benefits of a personal brand
- Learn how to unlock your strengths and passions
- Learn how to conduct a personal brand audit
- Learn key personal branding strategies you can apply to social media platforms
Assignments:
15-30 Second Elevator Speech, One Minute “Why” Video
Class Project/Simulation:
*SEMrush Keyword Research & Content Marketing Project- paired with SEMrush Guru realtime interactive simulation.
*Extra Credit- 30 Days of Instagram Content
Final Exam-
50 multiple choice questions
Course Resources:
Stukent Inc.
https://www.stukent.com/high-school-social-media-marketing/
(course content updated bi-yearly by stukent)
Tuten, Tracey and Michael Solomon
Social Media Marketing
https://books.google.com/books/about/Social_Media_Marketing.html?id=XQg_DwAAQBAJ&printsec=frontcover&source=kp_read_button#v=onepage&q&f=false